Marketing Attribution Flow
Use Cases:
- Automatically track which marketing campaigns generate revenue.
- Attribute opportunities to the correct marketing source when leads convert.
- Build reusable attribution flows for client orgs.
- Measure ROI of marketing channels without manual tracking.
GTM/BusinessRevOps Insights
Prompt
I want the Marketing Attribution field on Opportunity to capture the original Lead Source and Campaign when a Lead converts. Can you help me map these fields correctly?


