Marketing Attribution Flow

Use Cases:

  • Automatically track which marketing campaigns generate revenue.
  • Attribute opportunities to the correct marketing source when leads convert.
  • Build reusable attribution flows for client orgs.
  • Measure ROI of marketing channels without manual tracking.
GTM/BusinessRevOps Insights

Prompt

I want the Marketing Attribution field on Opportunity to capture the original Lead Source and Campaign when a Lead converts. Can you help me map these fields correctly?

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