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How to Create Salesforce Reports

Learn how to create custom Salesforce reports to analyze your data, track performance, and make data-driven decisions.

Traditional Method

15-30 minutes
medium
1

Navigate to Reports

Go to the Reports tab in Salesforce and click 'New Report'

2

Select Report Type

Choose the report type (Tabular, Summary, Matrix, or Joined)

3

Select Object

Choose the primary object for your report (e.g., Opportunities, Leads, Accounts)

4

Add Columns

Drag and drop fields from the field picker to add columns to your report

5

Apply Filters

Set date ranges, field filters, and criteria to narrow down your data

6

Group and Summarize

For summary reports, group rows and add summary formulas

7

Save and Run

Save the report with a name and folder, then run it to view results

With Clientell

30 seconds
Easy

Instead of following multiple steps, use Clientell to complete this task instantly:

Create a Salesforce report listing Opportunities created in the past 30 days with columns: Name, Amount, Stage, Close Date, and Owner.

Benefits:

  • Create reports in seconds with natural language
  • No need to navigate complex report builder UI
  • Automatically handles field relationships
  • Can create complex reports with multiple objects

Related How-To Guides

How to Create Opportunity Reports in Salesforce

Learn how to build reports on Opportunities to track pipeline, forecast revenue, and analyze sales performance.

How to Analyze Lead Conversion in Salesforce

Learn how to analyze lead conversion rates, identify top-performing sources, and optimize your sales process.

Related Errors

Query Exception

QUERY_EXCEPTION

Related Use Cases

~1 min

Track Your Lead Pipeline

Instant table of recent leads by owner, status, and date.

“Create a tabular report listing Leads created in the past <N days> with columns Lead Owner, Status, Created Date, and Converted Date.”

Lead PipelineLast 30 days
OwnerStatusCreated
Sarah K.OpenMar 15
James R.WorkingMar 12
Mike T.ConvertedMar 08
Lisa M.OpenMar 05
147 leads · Last 30 days

Find Out Why Deals Are Lost

Group closed-lost opps by reason with revenue impact.

“Build a summary report of Opportunities with Stage = Closed–Lost in the last <N months>, grouped by Lost Reason, showing count and total Amount.”

Closed-Lost AnalysisLast 6 months
Price
$890K
Competitor
$540K
Timing
$420K
No Budget
$250K
$2.1M lost84 deals

Clientell

AI-powered Salesforce Agent helping you manage and optimize your Salesforce instance.

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Salesforce Errors

  • All Errors
  • Field Custom Validation Exception
  • Insufficient Access on Cross-Reference Entity
  • Duplicate Value
  • Required Field Missing
  • Cannot Insert/Update/Activate Entity
  • Invalid Field for Insert/Update

How-To Guides

  • All Guides
  • How to Create Salesforce Reports
  • How to Update Picklist Values in Salesforce
  • How to Create Validation Rules in Salesforce
  • How to Create Salesforce Flows
  • How to Analyze Lead Conversion in Salesforce
  • How to Create Formula Fields in Salesforce

Use Cases

  • All Use Cases
  • Lead Performance Audit
  • Lead Pipeline Report
  • Error Analysis

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