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How to Create Salesforce Reports

Learn how to create custom Salesforce reports to analyze your data, track performance, and make data-driven decisions.

Traditional Method

15-30 minutes
medium
1

Navigate to Reports

Go to the Reports tab in Salesforce and click 'New Report'

2

Select Report Type

Choose the report type (Tabular, Summary, Matrix, or Joined)

3

Select Object

Choose the primary object for your report (e.g., Opportunities, Leads, Accounts)

4

Add Columns

Drag and drop fields from the field picker to add columns to your report

5

Apply Filters

Set date ranges, field filters, and criteria to narrow down your data

6

Group and Summarize

For summary reports, group rows and add summary formulas

7

Save and Run

Save the report with a name and folder, then run it to view results

With Clientell

30 seconds
Easy

Instead of following multiple steps, use Clientell to complete this task instantly:

Create a Salesforce report listing Opportunities created in the past 30 days with columns: Name, Amount, Stage, Close Date, and Owner.

Benefits:

  • Create reports in seconds with natural language
  • No need to navigate complex report builder UI
  • Automatically handles field relationships
  • Can create complex reports with multiple objects

Related resources

How-to guides2Errors1Use cases2

How-to guides2

  • How to Create Opportunity Reports in Salesforce

    Learn how to build reports on Opportunities to track pipeline, forecast revenue, and analyze sales performance.

  • How to Analyze Lead Conversion in Salesforce

    Learn how to analyze lead conversion rates, identify top-performing sources, and optimize your sales process.

Errors1

  • Query Exception

    QUERY_EXCEPTION

Use cases2

Instant table of recent leads by owner, status, and date.

~1 minTry this prompt

“Create a tabular report listing Leads created in the past <N days> with columns Lead Owner, Status, Created Date, and Converted Date.”

Lead PipelineLast 30 days
OwnerStatusCreated
Sarah K.OpenMar 15
James R.WorkingMar 12
Mike T.ConvertedMar 08
Lisa M.OpenMar 05
147 leads · Last 30 days

Group closed-lost opps by reason with revenue impact.

Try this prompt

“Build a summary report of Opportunities with Stage = Closed–Lost in the last <N months>, grouped by Lost Reason, showing count and total Amount.”

Closed-Lost AnalysisLast 6 months
Price
$890K
Competitor
$540K
Timing
$420K
No Budget
$250K
$2.1M lost84 deals

Clientell

AI-powered Salesforce Agent helping you manage and optimize your Salesforce instance.

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Salesforce Errors

  • All Errors
  • Field Custom Validation Exception
  • Insufficient Access on Cross-Reference Entity
  • Duplicate Value
  • Required Field Missing
  • Cannot Insert/Update/Activate Entity
  • Invalid Field for Insert/Update

How-To Guides

  • All Guides
  • How to Create Salesforce Reports
  • How to Update Picklist Values in Salesforce
  • How to Create Validation Rules in Salesforce
  • How to Create Salesforce Flows
  • How to Analyze Lead Conversion in Salesforce
  • How to Create Formula Fields in Salesforce

Use Cases

  • All Use Cases
  • Lead Performance Audit
  • Lead Pipeline Report
  • Error Analysis

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